Amazon discloses that the review is from a “Vine Voice” customer. Reviews from Vine participants often feature images and detailed descriptions about the usage and features of the product. A Vine participant “must be a Professional selling partner, have registered a brand in Amazon Brand Registry, be identified as a brand owner, and have eligible FBA offers.”
Sellers can only send a single email, using a third-party vendor, to Amazon’s customers.Ī seller’s only source now to solicit reviews is through the “Vine” program, a selection of Amazon customers known for leaving detailed product reviews as critical as they are stunning. This, too, has also been stopped by Amazon. However, the latter has an additional cost involved and allows only five product reviews. Another key seller tactic for product feedback was to contact customers repeatedly that haven’t left a review. Amazon Vine program is similar to the Amazon Early Reviewer program. Amazon’s review system presumably selected the person leaving the review because he shared a surname with the beneficiary in the seller account. I’ve experienced a product review never going live despite the customer being known to the seller. Click image to enlarge.Īnalyzing reviews. Sellers who ask for reviews and offer incentives risk being warned by Amazon of a violation.
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